While we were all locked, Unlock continued research with full engine power.
We felt like it was imperative to continue doing research with people, even if our clients and partners froze for a while. Because we saw that using this time of change to dive deep and understand human behavior better was the only way we would be able to create a reference for the future.
This is how Unlock while Locked was born – a selection of papers that shed light on newly discovered human truths. The paper is split in volumes and contains learning that we gathered during two months of continuous research during Romania’s lock-down.
Enjoy a snapshot of our first volume of human discoveries during lock-down, spring 2020, and feel free to contact us for further details.